Create your Traffic Virus
1. Interview Experts
I always get this excuse when telling people to create their own information products, "I'm not an expert and don't have anything to write."
Here's your solution. Find an expert. Interview them. Write down what they say.
Sounds pretty easy, doesn't it? Well, it is easy. People just don't get off their butts and do it. Find three or more experts on the subject you want to do your traffic virus on and interview them. Send them a personalized email asking if you can interview them on the phone while you record it.
Send them over a copy of the questions you will be asking them so they have time to prepare and make themselves comfortable. Go down to your local Radio Shack store and tell the associate there you need something to record a phone call with. They will set you right up and it will only cost you around $20 for a cheap phone record system you plug into your tape player.
Do the half-hour or hour long interview and then use the tape to create an ebook out of. You can either transcribe it yourself if you are very short on funds and want to do a lot of editing. Or you can also look on one of the search engines under "transcription" and find a secretarial service to do it for you.
Do three or more of these interviews and you have your first traffic virus.
2. Create a Tips eBook
This is one of the easiest formats to write and is the one I recommend for anyone wanting to write their own first ebook.
Anytime you look at the top 100 books you are sure to find at least several which are tips books. For example, "1001 Ways to Be Romantic" is a top selling book. So guess what? Gregory Godek came out with a follow-up book: "1001 More Ways to Be Romantic."
Just take a notebook with you during research and throughout your day and write up 77 ways to, 784 easy designs, 176 golf tips to lower your score, and 283 ways to make more money online.
This notebook will become your writing fuel. Every time you visit a web site and see a new tip idea, add it to your list. If you think of an idea while in the shower, put it down. If your friend mentions an idea, write it down.
You can ask for people to send you ideas from the mailing lists, forums, and newsgroups you have been participating in. Under each tip you may make a paragraph of simple notes.
It is quick and easy to create...and is built in the exact model that Internet users love. Remember what everyone loves most is to be able to have more free time. With a tips booklet format, you are able to give them a large amount of information without taking up much of their time. It is the perfect Internet product.
3. Do a Resource Guide
Most people don't want to spend their lifetimes searching the net to find information. They want all of the best resources given to them in one easy format.
The hot selling "Net Detective" is an example of this type of product. It gives you thousands of web site links for finding relatives and doing background research on other people you deal with. It is one of the hottest selling products online and all is basically is a resource of links for private investigating.
I have seen Internet Marketing Resource Guides, Wholesale Resource Guides, Import/Export Resource Guides, Fitness Resource Guides, Network Marketing Resource Guides, Free Advertising Resource Guides, Magazine Resource Guides, Publicity Resource Guides, etc.
I know the experience of trying to find information I need for whatever (maybe even a simple Java code to create a popup box on a web site) and it takes hours or even days to find this type of thing. For me as a webmaster, I would be more than willing to pay for a resource guide of all of these types of tools.I am sure you have had the same experience at sometime or another. You know exactly what you want, but no matter what search engine you use you just can't find the simple resources you want. It takes days! So, a resource guide with all of the top resources given specifically may have quite a value in your market.
